Buried in the trove of emails from Satoshi Nakamoto to friends who helped him along the way is the revelation that he was knowledgeable about Search Engine Optimization (SEO). In a November 22, 2009 email to Martti Malmi, for example, he literally gives instructions for a “SEO friendly site transition.”
It was as follows:
We need to do a continuity transition with bitcoin.org so the search
engines don’t think this is a new site and reset the site start date and
PR data. Google allows a certain number of properties like IP address
or content of the site to change without deleting your site history. To
play it safe, when the IP address changes, the content better stay the
same and vice versa. Even though not much rank has accumulated yet, the
original start date becomes extremely important if the site gets popular
later.
Steps:
1) copy the current bitcoin.org index.html to the new server exactly as-is.
2) switch the bitcoin.org DNS entry.
3) keep working on the drupal site behind the scenes.
4) after google has had time to update its records, we can switch over
to the drupal site.
The timing works out well because we can switch to the new forum now and
release the drupal site later when we’re ready.I’ll see if I can figure out how to temporarily move drupal aside to
drupal.php or /drupal/ or something where we can still easily get in and
work on it.